Turning up the Volume

An exciting campaign brought the party vibes of Ibiza to locals in Belfast, aiming to get young adults aged 18-34 pumped up for the experience. Placed on Digital Screens in Malls, Large Roadside Digital, Backlit 48 Sheets, and on Bus Supersides cruising throughout the city.

But there was more to it than just eye-catching visuals. The creative featured a QR code, offering a chance to win an exclusive VIP trip to the event in Ibiza. It’s like winning a golden ticket to the ultimate party destination.

The campaign showcased local DJs such as Daire, a prominent figure in the DJ scene. It aimed to channel the exciting spirit of Ibiza into Belfast, inspiring people to head to the island for an unforgettable experience.