Unlocking the door to OOH!

PropertyPal, a local property portal is employing Outdoor Advertising to boost its brand this cycle. They approached us with a goal of brand awareness, looking to firmly cement its position as a trusted brand for consumers buying, selling or renting their home in Northern Ireland.

The multi-format campaign delivered messaging in towns across Northern Ireland, with a mix of 48 Sheets, 6 Sheets, Digital Screens and Solus Rears. Using our bespoke planning and mapping tools, we carefully selected the most suitable sites that would reach the PropertyPal target demographic.

PML NI Client Executive, Philip Melon said ‘I’m thrilled that PropertyPal have decided to utilise Out of Home to highlight their position in the market. Multiple formats and locations creates brand visiability and reinforced brand position for PropertyPal. Research into Out of Home effectiveness has shown that 69% of people trust OOH media and 71% believe it is effective at getting audience attention, merits that PropertyPal can reap the benefits of.’

Additionally, Brand Marketing Manager of PropertyPal, Carla Brogan said “We wanted to convey the sense that PropertyPal is the market leader in NI’s property portal space. We undertook independent research that showed 88% of people surveyed who were looking for a home use PropertyPal most often, so this impressive statistic formed a key message in the OOH creative.”