WHO WE ARE
At PML Group we have over 30 years’ experience in delivering Outdoor Advertising campaigns in Northern Ireland. We have access to a large inventory of OOH sites, including billboards, bus stops, digital screens and bus advertising, advising clients on the most effective media mix to deliver objectives.
We use data from a range of sources to understand what people think, feel and do, and how they work, play and live in an Out of Home space. This makes us experts in reaching and influencing audiences.
PML Group is part of Posterscope, the world’s leading location-based marketing agency. Our client service teams in PML and Source out of home use a range of tools and services to deliver the strongest campaigns and best value for our clients.
Our complete OOH solution for clients includes:
- Media Planning & Buying via PML and Source out of home
- Brand Safety via Poster Audit Bureau
- Digital Content Management via our Dynamic platform
- Creative Solutions via Design+
- Innovation and Experiential Activation via our Innovation@ team
- Market Intelligence
- PR and Campaign Amplification
WHAT WE DO
Simply, we buy Out of Home advertising on behalf of our clients. Our expert team has years of experience in planning and buying a range of formats, including billboards, bus stop advertising, bus displays and digital screens. Data informs our campaign planning to reach the right audiences, while campaign monitoring, post campaign research and market intelligence add additional value. Scroll down to see more on some of the ways we deliver optimised OOH campaigns for our clients.