The countdown to Christmas is on… SPAR/EUROSPAR took to OOH last month in Belfast with its 12 deals of Christmas campaign which features right through the festive period.
To raise awareness of the 12 deals of Christmas, Genesis employed a province-wide OOH campaign. Strategically placed 48 Sheets and Adshel Live ensured the target audience of main shoppers within Belfast were exposed to the campaign.
Kathryn Fry, Media Manager at Genesis said, “The countdown to Christmas is truly on with the return of 12 Deals at Spar and Eurospar! The use of 48 Sheets in town centres, main roads and arterial routes gives the campaign impact and reach throughout Northern Ireland. This year, we are supporting the campaign with activity on Adshel Live right across the format’s full network. The flexibility of Adshel Live allowed us to tie together this element of the Out of Home campaign with wider activity on radio and TV. The use of subtle motion on the screens including gently falling snowflakes has really brought the campaign to life and given in an extra ‘Christmassy’ feel”.
Media: Genesis – Specialist: PML NI