The Lost City began its adventure to Christmas last month with its targeted OOH campaign approach to encourage the public to visit over the Christmas period. The campaign featured various formats including a premium impact wrap, special build, Adshel Live, 48 Sheets, Large Roadside Digital Screens and many more. Festive creatives were used to raise awareness of the fabulous adventure golf located at Cityside Retail & Leisure Park in Belfast.
Speaking about the campaign, Communications Manager at Morrow Communications, Robyn McMurray said;
“At The Lost City, we always try to incorporate as much fun as possible into our offering and for our Christmas campaign, we really wanted to bring the jungle to the streets of Belfast! The special build allowed us to stand out and grab the attention and imagination of commuters. The innovative design is a fantastic way to drive awareness to our brand and reach our target audiences”.
Media: Morrow Communications – Specialist: PML NI