Last month Power NI showcased its vibrant province-wide Christmas campaign. The aim of the campaign was to raise awareness of its Power NI Perks, which could save all Power NI customers money off both their electricity and hundreds of big brands such as Tesco, Currys, Argos, M&S, Debenhams, Sainsbury’s and many more.
This multi-format campaign ran across various Digital and Classic OOH formats including Adshel Live, Portrait Digital Screens and 48 Sheets. The use of Adshel Live helped the creative stand out which in turn helped to achieve high impact. The most premium illuminated formats were used throughout the duration of the campaign which enabled the powerful creative to have additional stand-out.
Kerstie Forsyth, Head of Home Marketing & Communications Manager at Power NI said:
“The Digital formats allowed us to bring more energy and vibrancy to our campaign creative. The animation was a first for Power NI helping us achieve greater stand out, bringing the creative to life”.
Creative: Creative Dog – Specialist: PML NI