[14 August] Once again, mobility across NI has increased, with driving activity at 47% above baseline until 11th August. Week on week, we’ve seen a further 4% growth, and the weekly moving average is 46% above the pre-covid level. With our report last week that TV audiences were in decline, OOH is an even more attractive offering as audiences enjoy the warm weather and spend increasing amounts of time out of their home.
As we reported earlier in the summer, lots of people in NI were planning to wait until mid-August or September to take a short break. This is reflected in the mobility data as we see continued uplift across all tracking averages.