Innovative thinking can be the solution to problems
At PML Group, our mantra has been to help our clients solve the problems that they currently face. This next example is a great case study of how technology, when used creatively can really help produce workable solutions to what might be seen as, insurmountable problems.
Italy was one of the worst effected countries by Covid-19. Tourism is a vital component of their economy and Florence’s Duomo Santa Maria del Fiore or the Cathedral (Duomo) is one of the most visited sites in Italy with over four million visitors annually.
Ensuring that visitors maintained adequate social distancing initially proved impossible. However, they have turned to technology to help overcome the problem. Visitors are now given a small lightweight device that they wear throughout their visit. If the visitor gets too close to another person, the unit beeps and vibrates, reminding them to take a step back. The device has been a huge success and has allows the cathedral welcome back visitors in a safe manner.
As we look ahead to the next few months, many challenges still exist for individual businesses. Innovative thinking and non-conventional ideas should not be dismissed or put off as they will be key to successfully meeting these challenges. We have a dedicated Innovation Team at PML, with members from all departments, who are regularly tasked with creative thinking for campaigns as well as project management to bring ideas to life.