Deloitte went live on OOH last month to promote its new recruitment campaign; re-imagine what’s possible with Deloitte. This superb campaign was showcased across Belfast on a range of Digital OOH formats including Adshel Live and Large Roadside Digital located on Shaftesbury Square and Great Georges Street. The campaign was strategically placed within Belfast to ensure the target audience of 18-30 year olds was reached.

The creative incorporated the subtle motion of a robot which helped attract the publics attention. This in turn encouraged memorability of the overall campaign message.

Speaking about the campaign David Nurse, Account Director at AV Browne said;

“Deloitte in Northern Ireland are looking to the future for their workforce – so we were tasked with producing a recruitment campaign to seek out these future-focused people for them. We needed to create something eye-catching, and Digital OOH was the perfect format given the target audience”.

Media: AV Browne – Specialist: PML NI