Last month, SPAR and EUROSPAR took to OOH with their new ‘enjoy local’ campaign. The brands employed OOH special builds to deliver added impact for the campaign. The creative featured 2D cutouts of each taste-test winner, which were placed in Nelson Street and Andersonstown Road in Belfast where traffic flow and footfall is significantly high.

Kathryn Fry, Media Manager at Genesis said; “We are delighted to be working with SPAR and EUROSPAR on their ‘enjoy local’ campaign to promote their taste-test winners instore. A multi-format OOH approach was the perfect medium for building public awareness of the different award-winning products that SPAR and EUROSPAR has to offer, whilst targeting consumers at both retail and roadside locations ensuring that potential reach was maximised to the public. Adshel Live helped to bring the creative to life through subtle animation which made the creative even more eye-catching”.

Media: Genesis – Specialist: PML NI