Have you taken the taste challenge yet? This summer, PepsiCo used OOH to launch its new Pepsi MAX Taste Challenge to showcase the taste of no sugar cola in an aim to encourage consumers to switch brands.

The campaign showcased Pepsi MAX against a regular cola. The creative incorporated a powerful strapline of ‘2 SIPS. YOUR DECISION.’ to encourage consumers to get involved in the challenge.

This OOH campaign was used to raise public awareness of the Pepsi MAX taste challenge and was employed across the breadth of Northern Ireland in roadside and retail locations. Pepsi used a range of OOH formats including Digital Screens, 48 Sheets, 6 Sheets and T-Sides. This multi-format approach ensured that the potential campaign effectiveness was maximised.

Media: OMD – Specialist: PML NI