Boost is celebrating 15 years in Northern Ireland. They are currently the number one, two and three top-selling soft drink in the NI independent sector. In celebration of the milestone, Boost are staging a range of events for consumers and retailers to thank them for the last 15 years. One initiative was tasking local students with a new can design competition, to feature as their 15 year ‘Special Edition Can’, which also featured in the new OOH campaign which ran from 15th October – 4th November.

Katie Rush, Senior Account Manager at Alchemy Media said; “Boost wanted to celebrate this milestone with their consumers & local retailers so it was only right that a combination of multi formats in key locations were considered. Bus T-sides were perfect for creatively showcasing the new can design perfectly and delivering reach to the wider community, whilst the high impact formats across Belfast City Centre were key for creating maximum awareness and impact! Digital 6 sheets used across Castle Court mall also ensured we could target consumers in high footfall areas”.

Fran Matthews, Consumer Marketing Manager at Boost Drinks said; “2018 is major milestone year for Boost in NI and we wanted to mark this occasion by giving a local student the chance to redesign our Sugar Free Can. This was an amazing opportunity for a young designer to get involved and see their work go live across the country. In particular to see their work on OOH formats in and around Belfast is a real achievement and will hopefully springboard their career into the world of design, whilst creating great impact for our brand”.