Last month, We Are Vertigo took to OOH with their provide-wide gift voucher campaign. A combination of Digital OOH formats were used to reach the primary target audience of families. The data-led planning tool Locomizer optimised campaign coverage using the ‘Parents and Kids’ affinity group, which takes into account schools, playgrounds and kids gyms.
Speaking about the campaign, Alison O’Neill, Media Manager at Ardmore said;
“Digital outdoor fitted the We Are Vertigo campaign like a glove. The use of motion and animation allowed We Are Vertigo to convey the sense of excitement and movement that their brand embodies. Large Roadside Digital, Retail Digital and Adshel Live were used in combination to speak to people at different day parts during their busy ‘on the go’ lifestyle”.
Media: Ardmore – Specialist: PML NI