Ready? Get Set, Go!

Kicking off the new year with a brand new Outdoor special, insurance company, GetSetGo is building brand awareness in Belfast on a Backlit 96 Sheet.

Featuring an illuminated 3D element, the long-term special can be amended at any time with a simple replacement of the backlit vinyl. In addition, an Outdoor domination of Belfast International Airport targets the thousands of arriving and departing passengers who travel through the airport each week.

Stephen Lamb, Media & Sponsorship Director at Bconnected Media said: “We had been seeking a high value OOH location to connect drivers with the refaced GetSetGo brand. When the York Street Backlit 96 Sheet became available, we had no hesitation in securing it as a long-term investment for the brand. This impactful OOH site delivers the GetSetGo message to over 1.5 million vehicles every year, on a route that connects the M1, M2, M3 & Westlink.

“In addition, we renewed our OOH take-over at Belfast International Airport, again using the new suite of creative assets featuring ex-Irish International and British and Irish Lion Rugby Union player and Brand Ambassador Rob Kearney. We worked with Rob extensively to produce the new design, and this is the first time that these have been seen in 2024.

Speaking about the campaign, Clare Ferris, Senior Account Manager, PML Group NI said: “The GetSetGo campaign reinforces everything that audiences want from their insurance policies, as well as in Out of Home campaigns. The simple, bold creative delivers the key message with a high contrast display to attract the attention of passing drivers, while the additional 3D element provides extra illumination and stand-out.

“Branding key areas of the pick-up and short-stay car park at Belfast International Airport also helps to build brand awareness amongst local audiences.”