[28th May] 2020 was the year of change. We’ve talked at length about the changes to our lifestyles, working habits and how we shopped were just some of the ways we had to adapt. Today Kantar has published its ‘British Brand Footprint’ which looks at the most chosen FMCG brands over the last year, and in an uncontrollable situation we tended to reach for brands we knew and trusted, taking back an element of control. Seven out of ten number one brands gained share in March 2020, proving this point unequivocally.
Warburtons was the most popular brand in the study, however there was only one new brand in the top 20 which wasn’t there two years ago. Back in March and April 2020, the agility to react to changing demands was crucial. This ensures potential buyers weren’t faced with empty shelves or lesser known brands. The overall top 20 is below, with further breakdown by category available in the full report, here.