Now Near Next LIVE Session 2: The Bridge Between Worlds
The second of three Now Near Next Live sessions continues exploring developments and opportunities for brands on Out of Home, particularly in the significant weeks and months ahead, as society and the economy gets back into full swing.
The Bridge Between Worlds looks closely at how OOH connects the physical and online worlds and the power of the channel to partner and complement online, mobile and social. With Thinking Outside the Bus we take a look at the power of this advertising medium and the impressions it makes. Being a pure play platform for brands, creativity is THE most important aspect of OOH advertising and across the session we delve into how to fill the blank canvas to best effect.