OOH drives store visits for Lidl

Popular retailer Lidl was on Out of Home through June to drive customers in store, with a family save message and price comparison element. Highlighting the savings made by the McMaster family, the campaign featured an outdoor dining theme and bold accent points on the creative. The OOH activity combined Roadside, Retail and Digital formats to deliver the message in locations across Northern Ireland.

Shane Costello, Senior Client Manager, Mediaworks, said: Outdoor is an integral part to Lidl’s media strategy. It is a great channel for delivering reach, raising awareness of our campaigns and driving traffic to store. The variety of formats and inventory available also allows us to add a tactical layer to our plans. OOH continues to perform an important role in our planning.”