Howdens, a supplier of kitchens and joinery equipment to trades, was on Digital Out of Home for the first time in cycle 10. One man and his trusty dog delivered the message that the five stores in Northern Ireland were open, stocked and safe.
Large roadside advertising screens in proximity to stores allowed Howdens the flexibility to change creative if required and ensured local tradespeople were aware of the availability of products, enabling them to get back to work quicker.
Out of Home can play many roles in a campaign, and this is a great example of tailoring a creative which is relevant to the passing audience, in locations which are experiencing high levels of traffic flow. Additionally, the safety message delivers reassurance to new and existing customers.