Dracula has sunk his teeth into this Backlit special build from Spar, wishing shoppers a merry Halloween! Two Backlit 96 Sheets in Belfast, and one Backlit 48 Sheet in Derry/L’Derry deliver this fang-tastic campaign, timed perfectly to shock and amaze audiences.
Created using a shadow effect, the large fangs are installed behind the vinyl skins of the Backlit panels. As the ambient light decreases and the internal illumination of the Backlit becomes increasingly visible, the fangs gradually appear.
Speaking about the campaign, Clare Ferris, Account Manager, PML Group NI said: “We were so ‘Vlad’ to execute this special campaign for Halloween. Special builds create talkability and are so eye-catching for audiences, as well as generating social content that isn’t a pain in the neck to share!
“To make this campaign really Count (Dracula) and capitalise on relevant timings, Spar bit audiences in Derry/L’Derry, home to Europe’s biggest Halloween Festival.”
SPAR, EUROSPAR, ViVO and ViVOXTRA retailers in Northern Ireland are participating in Henderson Group’s annual 12 Deals of Christmas campaign, as it returns for 2023 to bring great value deals to shoppers in the run up to the festive season. The team at Genesis were delighted to work with PML Group NI and Potato Bred to deliver an exciting and topical installation, generating awareness of Halloween Deals in a fun and engaging way!
Sara Murphy, Brand Marketing Manager at Henderson Group, commented: “It’s always great to have some fun around the Halloween period, and we think this design showcases our great value 12 Deals offers in a truly ‘spooktacular’ way!”
Pictured L-R: Sara Murphy, Brand Marketing Manager, Henderson Group and Clare Ferris, Account Manager, PML Group NI