Argento took to OOH for Mothers Day to promote a wide range of beautiful jewellery that they had to offer. Various creatives were used to promote the overarching ‘made for mum’ theme.
Speaking about the campaign, Pauline Moore, Media Director at Adhaus said;
“Mother’s Day is a day that really celebrates mums everywhere, encouraging their children to honour them and make them feel special. Women and jewellery put together help create that special feeling, one that Argento are very well versed in executing. Using a simple yet effective headline, outdoor was the perfect way to reach audiences across NI and in proximity to Argento stores with stunning creative showcasing some of their delicate jewellery ‘made for mum’. The campaign was active both north and south of the border across a large combination of platforms including 96 sheets, 48 sheets, Adshel wraps, Adshel Live, BT6s, T-Sides and Supersides, these offered great opportunities to create impact across various media touchpoints within the two week period”.