Kantar’s Consumer Experience (CX+) study investigated the links between brand promise and customer experience, gaining more understanding of decision making. “This cohesion between Brand and CX is not only vital to survive in a post-pandemic world, it also pays off financially.” The research identifies that brands should be giving customers a clear reason to choose them over a rival, understand the customer journey to place emphasis on the right parts, and deliver on those promises.
Zenith also brought clients together to give senior decision makers an opportunity to engage with their peers, sharing knowledge and understanding common problems and successes. Several interesting themes emerged, with ‘a need to lead’ standing out. Many brands have lost their way, not helped by a rapidly changing landscape that no one has prior experience of. Brands that are brave are often remembered and creating something different through innovation could be the opportunity to lead and demonstrate adaptability that many brands seek.
OOH activity that delivers engagement, positive consumer experience, brand awareness, brand loyalty, impact, frequency, reach, social content and PR is all achievable through innovation. From Dynamic campaigns on Digital screens across the province to popup shops, our expert team have a wealth of experience in idea generation to meet a brief, right through to building and managing projects. Visit our YouTube channel for some more inspiration and get in touch to discuss how innovation on OOH could be the right strategy for your brand.