Ho Ho Hughes Insurance

Hughes Insurance launch special christmas billboard for cycle 25!

The team at Hughes Insurance never let us down when it comes to producing spectacular Christmas specials on billboards! This year, the well known brand has employed a Backlit 96 Sheet at the York Street/Westlink junction, targeting thousands of vehicles and pedestrians every day.

Featuring a simple Christmas message, the campaign uses an oversized 3D bow that extends over the edge of the frame to compliment the vibrant creative.

Adding special build elements to campaigns brings a wide range of benefits, with our in-house Poster Impact research showing that a huge 84% of people agreed that Out of Home advertising specials are more noticeable than standard poster ads. Not only that, but people are more likely to use the product or service as a result of Outdoor specials (64%), and specials make a brand seem innovative (78%).

In recent years, we’ve also seen the viral effect of OOH specials, with campaigns for Dracula and Marmite amongst those that make a big impact online. Clever creative ideas and activation on a small number of sites led to many, many more eyes seeing the campaign thanks to the sharing power of social media and the internet.

Our Innovation team are on hand to help create and manage the special build process. Let us help your brand make a big impact in 2023!