The roll out of the 5G network, coupled with a technically skilled local workforce, means that these omnichannel campaigns are readily achievable in the Irish market right now.
The abundance of data, available to advertisers can be a key ingredient for stand out OOH campaigns. Belfast Telegraph recently used the number of first-dose Covid vaccinations in NI as the basis of a Dynamic OOH campaign, using our proprietary Liveposter delivery system.
Data pertaining to Lotto wins by county and house prices, have all made their way onto recent PML Group Dynamic DOOH campaigns. It’s worth considering what data is available, either bespoke or third party, that can be used to make your campaign interesting and engaging to your audience.