Belfast’s newest transport hub takes on OOH

Translink’s Grand Central Station, set to open in Autumn 2024, will be Northern Ireland’s largest transport hub, featuring 26 bus stands and 8 train platforms located near the current Europa Bus Centre.

To spread the word, Translink has utilised various OOH formats, including Adshel Live, Streethub, and 48 Sheets. These formats are ideal for reaching both commuters and visitors alike, offering vibrant and exciting visuals to grab attention.

David Curry, Translink’s bus services general manager, describes Belfast Grand Central Station as a “game changer” that will “reimagine” the city. “Designed to be fully inclusive and able to cater for 20 million passenger journeys a year, it will be the largest integrated transport facility on the island of Ireland bringing the opportunity to further enhance service frequency in the longer term,” he said.

He also noted, “Beyond transportation, this new facility will be a new destination in the heart of the city where people meet thanks to a range of popular hospitality and retail outlets offering a unique blend of convenience and leisure.”

This is a thrilling moment for Belfast, marking a new era in our city’s transportation. The new station will help Belfast thrive like never before and OOH is the ideal channel to broadcast this development, by maximising exposure and awareness of the new hub. The campaign was planned and designed by Ardmore.