W5 took to OOH last month with its brand new interactive exhibition area, MED-Lab. The innovative free interaction zone has just opened, in association with Almac. MED-Lab takes visitors on a fun journey to investigate the amazing systems that keep our bodies alive and working. 48 Sheets were strategically placed within Belfast City Centre where traffic flow is high to target commuters and encourage them to visit the newest attraction within W5.

Speaking about the campaign, Ann Graham, Marketing and Digital Development Manager at W5 said:
“We used OOH to raise awareness of MED-Lab – our brand new, medical themed exhibition area. At W5, we love to use strong visual content in our marketing campaigns and OOH plays a key part of our multi-channel strategy, allowing us to deliver maximum impact and awareness”.