Simon Brien showcased an OOH campaign in the run up to the Six Nations last month. The catchy creative copy ‘Converting your property to SOLD’ effectively put the Simon Brien brand at the front of the commuters mind.
Speaking about the campaign, Pauline Moore, Head of Media at Adhaus said:
“Generally a lot of people make life changing decisions in the first few months of any new year, this includes finding a new place to call home. Simon Brien are well versed in this so understand they need to be at the forefront of people’s minds when the opportunity presents itself, to have any type of cut through in the ever growing property market you need to make an impact. The most effective way to do this was through outdoor – a natural environment to target home searchers as they will be outdoor in their pursuit for the perfect palace! A combination of 96 backlits, mini bus hugs and Adshel Live in their key markets resulted in an unavoidable campaign that delivered on impact and heightened awareness levels.”