Our analysis of the latest mobility data provides further evidence that mobility activity continues to increase gradually since the initial period of lockdown. Apple data is reporting a 49% increase in driving activity to 61% of the normal baseline levels. Data from Google provides further insights into the footfall levels around particular environments in Northern Ireland. The latest figures report a 12% increase in Grocery location footfall, reaching 80% of the normal baseline levels. In additional to this, there has been a 38% increase in footfall around Park locations, also reaching 93% of the normal baseline levels.
Using Locomizer insights, generated by anonymised mobile app data, enables us to trend movement over time nationally and to identify hotspots of movement down to street level. In addition, our ability within our Pinpoint mapping platform, to overlay this with census data, relevant points of interest and OOH advertising locations, enables us to both target and measure movement in and around retail outlets and other amenities as they reopen. The visualised hotspot timelines below bring to life movement patterns by vehicle and foot over the course of a recent ten–day period. Please click on the images to view hotspot visuals.