OOH’s limitless power to activate consumers

[19th March] Pulling together research from multiple sources, undertaken within the Covid era, shows that Out of Home builds mental availability and delivers action in consumers.

It’s not just about advertising in that last window of influence. It’s about engaging billboards and bus stops; the classic formats that consumers see as part of their fabric of their communities, that they are noticing more than ever before. Digital screens have a part to play too, allowing advertisers to switch on and change their messaging as life changes around us, adding layers of relevance and creating added interest and action. Click here to download and read the full report.