OOH Drives Brand Response, new wave of React shows

[16th April]

Latest research carried out for PML Group by Ipsos MRBI, points to the important role for OOH in working alongside, and amplifying other media, in the form of TV and Online.

The latest wave of our React study found that two thirds of consumers say that in the past twelve months Out of Home advertising has, in at least one of its forms reminded them of a TV or online ad.