How brands can plan for the near

[26th February] While we don’t know what the roadmap out of lockdown looks like just yet, we know it’s coming, and it will involve a phased re-opening of society and the economy. With almost a year spent living under some level of restrictions, it’s only natural that audiences are looking to the future with some level of positivity. Successful vaccine roll-outs and confirmation that some festivals are planning to return to GB naturally aids this.

For brands, now is the time to secure OOH campaigns.

Back in 2020 we saw driving activity increase by 12% in the fortnight immediately after non-essential retailers were permitted to reopen, and we would expect to see similar patterns again this year. Premium OOH formats are already in high demand for Q2 2021, and with flexible booking terms still in place it’s the perfect time to plan ahead and have campaigns ready for the reopening.

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PML Group Northern Ireland
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