Out of Home still plays a very important role in public messaging campaigns, as a crucial broadcast medium which delivers honest and reliable campaign information. In challenging times, the Executive Office has turned to Genesis and PML to deliver one of the most important public health campaigns we’re likely to see, with creatives urging the public to stay at home.
The multi-channel campaign will deliver the life-saving message to a vast audience, reminding the NI public of the ways to minimise the spread of Covid-19. Official advice remains to practice social distancing at all times, with audiences still permitted to visit convenience shops and supermarkets. This places OOH in a prime position to advise and inform using Point of Sale formats, as well as roadside Digital to deliver impressive audience and geographical coverage.
“Flatten the curve”
The campaign is set to appear on all public sector social media channels and websites, as well as TV, radio, digital, social and various Outdoor formats, and will run for an extended period. Wendy McWilliams, Media Director, Genesis said: “The entire team at Genesis are incredibly proud to be working on such a vital campaign. Employing Out of Home to encourage people to stay at home may seem counter intuitive at first, however footfall is higher than ever at supermarkets and convenience stores. Employing 6 Sheets, as well as Roadside Digital will enable widespread delivery of the message.
“In coming weeks and months, we will see the full campaign and creatives rolled out across multiple OOH formats, delivering the message to a huge audience and helping to flatten the curve.”