Currys PC World promotes big TVs by turning 48-sheet sites into giant cardboard boxes



UK: Currys PC World is encouraging footie fans to “go big for the big games” with Outdoor executions in London made to look like a gigantic version of TV packaging. Created by Abbott Mead Vickers BBDO and built by Clear Channel, the installation is built from a stud-metal frame with dibond panels and printed vinyl sheets.