The Burnable Billboard
The British Skin Foundation’s innovative installation display uses AI technology and thousands of interpolated images. An AI model, developed in collaboration with a dermatologist, has been trained to produce realistic depiction of sun damage, across three different skin tones. Starting with images of healthy, undamaged skin, and working closely with a dermatologist, accurate key frames showing each stage of sun damage were created. The AI then accurately burns the skin in real-time, based on the live UV around the billboard.
The billboard has been installed at Westfield Stratford City London, as well as smaller sites in Manchester, Birmingham & Southampton and will be displayed throughout this month.
