Beefeater unveils strawberry-scented campaign

UK: Pernod Ricard has launched a strawberry-scented advertising campaign for its Beefeater Pink gin in London’s Oxford Circus Underground station.

The campaign features four strawberry-scented exit corridors and a vinyl-wrapped escalator. The campaign has seen Oxford Circus Underground station in London covered with Beefeater Pink marketing material, including four strawberry-scented exit corridors and a vinyl-wrapped escalator.

The activation was devised by Posterscope and is part of a wider global brand campaign created by Impero, which includes digital, on-trade and social media activations created by Havas Media.