New to OOH this month is Radius Housing, to promote its Radius Connect 24 helpline product. All creatives within the campaign featured the same strapline ‘Your call for help, always answered’ and a call to action, directing the public to more information that is available on the website –

Carl Whyte, Partner at MW Advocate, who developed and led the campaign:
“OOH offered us the best opportunity to meet the twin challenges of launching both the new Radius Connect 24 brand as well as a new product. All of our media – 48 sheets and Adshel Live profiled both the new brand as well as the new product (a personal pendant worn by the user). With 48 sheets located on strategically important arterial routes to target the general population, and digital Adshels in shopping centres specifically targeting potential customers and their families, we developed this campaign to ensure maximum impact. The advice and service provided by PML was excellent and played a key role in our decisions regarding the campaign”.