Throughout 2020, convenience retailers showcased exactly why they’re the hub of local communities. With a range of services in SPAR stores, including Barista Bar coffees, Post Offices, and deli counters, combined with the highest quality local produce and excellent customer services, it’s no wonder we relied so much on the shop just round the corner!
This Christmas, SPAR brought some extra twinkle to its OOH campaign, with a dazzling special on Ormeau Avenue in Belfast.
Speaking about the campaign, Daz Lyttle, Creative Director, Genesis added: “SPAR stores are rooted in communities across the country, staffed by friendly local people and have reacted to the COVID-19 pandemic to ensure customer and staff safety, giving new meaning to the There for you tagline. The SPAR icon, being a fir tree, lends itself perfectly to being lit up like a Christmas tree in this confident design that is instantly recognisable as a brand, with no logo in sight.
“It’s a designer’s dream when the client approves something as clean as this!”
Special Build: Potato Bred