2022 was a special year for PML Group ROI, as we marked forty years of bringing great brands to life through brilliant Out of Home advertising. To celebrate this milestone, we recently ran our very own national Outdoor ad campaign, across multiple formats and environments.

The 4T initiative was conceptualised and designed using PML Group’s full suite of tools and services, including Mind, campaign planning and audience optimisation, and Maps, our inventory and audience visualisation tool. The campaign was created in-house by our Create design team, while our Innovate team built the 4T mobile platform and game. Liveposter allowed us to dynamically adserve and verify content across multiple digital networks. Finally, Review measured results via post-campaign attribution analysis and independent research through Ipsos.