Across NI, pedestrian activity also remains on a largely positive trajectory, however with some week on week fluctuations. Footfall in parks and at beaches is at 105% of the baseline, a figure buoyed by some dry weather and an increase of 6% in the last fortnight. We have watched as footfall in grocery and pharmacy locations remains fairly static, ending this week at 86% of the norm.
The biggest growth was evident in retail and recreation locations, up 13% in the last two weeks to reach 72% of the baseline. Over the last two weeks a combination of school holidays, good weather a bank holiday and time for social distancing and safety procedures to embed has boosted footfall in cinemas, cafes and museums, as well as shops and retail parks.
Walking +12% of baseline
In Belfast, the picture is largely the same, with walking 12% above the baseline compared to driving at 11%. This is a trend which is supported by the Department for Infrastructure, which launches a multi-media public information campaign encouraging walking. The “Great Things Happen” campaign aims to encourage walking for short journeys, promoting the health and environmental benefits to leaving the car behind.