The SSE Arena in Belfast is seeing crowds return, but not for concerts or shows. The first mass vaccination clinic in NI has opened in the venue, aiming to inoculate 40,000 adults per week. With the biggest Backlit Outdoor advertising display on the island of Ireland right outside the arena doors, it was an opportunity too good for Belfast Telegraph to miss out on.
The double sided Backlit 192 Sheet billboard targets audiences travelling to the vaccine centre from all directions, as well as general traffic in the Titanic Quarter area and on the M3 motorway. Belfast Telegraph and Ardmore are showcasing Out of Home at its purest and most effective, using the impact delivered by such a unique site.