The Mortgage Shop embraced all of Norn Iron’s quirks for a recent Out of Home advertising campaign at George Best Belfast City Airport. The large mural features a stylised map of Northern Ireland, and showcased popular tourist attractions including Enniskillen Castle, the Giant’s Causeway and the Harland and Wolff cranes.
The Media Hive NI on behalf of client The Mortgage Shop teamed up with local artist and illustrator, Danni Simpson, to install a bespoke branded mural at Belfast City Airport in the arrivals area.
George Best Belfast City Airport is a key travel hub, attracting a huge number of passengers annually. With flights from the Belfast hub to 27 destinations, including London, Edinburgh and Mallorca, the airport serves many business and tourist routes.
Cliona Arthur, Director, The Media Hive NI said: “The Mortgage Shop wanted to create a stand-out piece of branding, so we combined iconic imagery with an iconic location at the City Airport. The mural is perfectly positioned in arrivals to greet passengers coming home, a feeling we wanted to encapsulate whether it’s arriving back in the country, opening your own front door or enjoying our world-famous hospitality that makes everyone feel welcome.
“Danni worked with us to deliver our vision in her style, and we are delighted with the outcome. The mural is here for everyone in NI to enjoy and acts as a reminder of The Mortgage Shop’s presence across NI, and their commitment to the local housing market.”
Siobhan McAleer, Managing Director at the Mortgage Shop added: “We wanted to do something eye-catching and unique, and this mural is the perfect blend of both.
“As one of Northern Ireland’s leading mortgage brokers, it was important for us to connect with the people of Belfast and beyond. Danni was able to bring our vision to life and we’re thrilled with the results. We have been connecting Northern Ireland with their dream homes since 1992 and in line with our 30th birthday we wanted to give something back to Northern Ireland. We love seeing snaps of the mural on social, and only a few weeks back Danni documented her return to Belfast after a trip to Australia, and how lovely it felt to be greeted by her own mural.”
Outdoor Advertising opportunities are located throughout the airport terminal and provide effective audience targeting for a wide range of brands.